About the Author/Inventor

 

MARGO BERMAN

 

As a distinguished educator, Margo earned Professor Emerita status and Kauffman Faculty Scholar recognition from Florida International University. She is a national and international award-winning copywriter/creative director who the founded Global Impact, a boutique advertising agency. She developed campaigns for clients such as Alamo Rent a Car, American Express and Banana Boat Skin Care Products. As a recognized corporate trainer and keynote speaker, Margo’s dynamic programs have included:

 

•  Creative Thinking: How to Change Your Brain

•  Mental Peanut Butter®

•  Innovation: Fuel the Future

•  The Strategy Behind Brand Messaging

 

Her first book, Street-Smart Advertising: How to With the Battle of the Buzz (2010, 2nd ed.), is an overview of advertising from strategy and concept to copywriting and design.

 

Her second book, The Brains Behind Great Ad Campaigns (2009), with Robyn Blakeman, explores the creative collaboration between copywriters and art directors.

 

Her third advertising book, The Copywriter’s Toolkit: The Complete Guide to Strategic Copy (2012), examines all aspects of copywriting for every medium.

 

Margo’s fourth book, The Blueprint for Strategic Advertising Copy: How Critical Thinking Builds Successful Campaigns (2016), explains the different strategic components including concept, verbal, visual, interactive and global messaging.

 

Her fifth book for self-help, MetaMind Yoga: Amazing Journey to a Joyful Life (2013), with Richard Israel, portable as an e-book, guides readers through an inner search for peace through retrospection and Mental Asanas (exercises). You can read more at www.MetaMindYoga.com.

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She invented the ten-part tactikPAK® series (www.tactikPAK.com), a (books #5 through #14) patented system of digital learning. Each interactive module invites readers to learn new business skills. Every tactikPAK™ offers a portable, crash course in short, easy-to-digest bites. These include ten e-books and three apps (with asterisks).

•  Advertising*

•  Ad Strategy*

•  Copywriting*

•  Creativity

•  Design

•  Presentation

•  Promotion

•  Public Relations

•  Resume

•  Writing

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Her fifteenth book, The Blueprint for Strategic Advertising (2017), deconstructs how campaigns design and implement effective strategies.

 

She released her sixteenth book, Content and Copywriting: The Complete Toolkit for Strategic Marketing (2024). This is a comprehensive guide for writing for social media, video content, interactive messaging, traditional and emerging ad copy, and developing cross-platform campaigns.

 

Her 12-part, award-winning webinar series, Street-Smart Advertising and More Street-Smart Advertising won a national AWC Clarion Award for Educational Reference. Her website won a national AWC Clarion Award: www.UnlockTheBlock.com.

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In 2025, she created her latest book series (#17 through #20), Mental Peanut Butter®...Ideas that Stick to the Roof of your Brain, in digital and print formats, to change your thinking.

 

She is a developer of instantly applicable techniques for business and professional growth. Her innovative approach also serves as a reference for marketing-industry professionals. As an award-winning educator, Margo creates usable materials that enable learning. To find out more about her stimulating work click on her Amazon author page: Margo Berman.

 

Welcome to her World of Thought!