Mental Peanut Butter®
IDEAS THAT STICK...to the roof of your brain
Enter Margo's World of Thought
Margo Berman, Creative Catalyst
to Unlock The Block
Creative Problem Solving
Charge Your Imagination!
Look at solutions in a new way. Use the SCAMPER principle as a problem-solving shortcut.
S: Substitute
C: Combine
A: Add
M: Modify
P: Put to other uses
E: Eliminate
R: Reverse or rearrange
Consider these applied examples: 1) how cars and vans combined to become minivans, 2) how a waffle was put to use as an ice cream cone, and 3) how supermarkets were rearranged to become pet supermarkets. Think about what you could substitute, add, or modify to come up with a new product, solution, or idea. Whatever the problem, you’ll see how to find answers in minutes through substitution, alteration, elimination, rearrangement and other effective techniques. The one tool you need in today’s changing landscape.
EXCITING!
Innovation: Fuel for the Future - Look at how to stretch time with Margo's Time Compression method. See deadline times in minutes, not hours or days. Trick your mind into thinking you have 600 minutes, not 10 hours to complete a task. Your subconscious knows 600 sounds better than 10, even if it's the same amount of time! You can extend any deadline for a few days without client complaints with her Deadline Extender trick. For example, if a project is due on Monday, say, "It will be marvelous on Monday, but TERRIFIC on Tuesday." Or, "It would be even more WONDERFUL on Wednesday." Or even, "It would be FABULOUS in Friday." Just emphasize the day you want to deliver your work. Use these little techniques to:
• Improve innovative thinking
• Shift paradigms and change your results
• Use Time Compression to get more done in a day
THOUGHT-PROVOKING!
How to Create Unforgettable Messages - Apply Margo's writing techniques and develop powerful content. Discover what works and why. See examples of exciting interactive campaigns and effective design tips. Convert followers into buyers. Master the “ABA format” for greater impact. Improve flow with parallel construction. And, write tighter copy like a pro!
Learn how to create sticky slogans and unforgettable positioning from concept to execution. Gain insight into strategic marketing and niche positioning. Immediately apply creative skill-building techniques for effective problem solving for identifiable branding. Even acquire a fresh perspective on product packaging and consumer engagement. Find out how in Content and Copywriting: The Complete Toolkit for Strategic Marketing.
ENGAGING!
Mental Peanut Butter® (book series)
Change your thinking. Change your life. It's true. You can guide your future. You don't have to let yesterday's failures dictate tomorrow's success. Right now, in this very moment, you can decide to shift from self-defeating thoughts to empowering ones.
Dig into Mental Peanut Butter®. Then, see how MARGOisms can stick to the roof of your brain. Let tiny, powerful ideas replace limiting beliefs. Tomorrow awaits. There's no reason to delay! Design the future you deserve. Each book has nine different topics, for example:
Book 1: Kindness, Hope, Insight, Peace of Mind, Achievement, Growth, Success, Confidence, and Happiness
Book 2: Friendship, Courage, Intuition, Integrity, Pleasure, Memories, Wisdom, Conviction, and Love
Book 3: Procrastination, Organization, Motivation, Accountability, Loyalty, Concentration, Caution, Perseverance, and Inner Strength
INTERACTIVE!
tactikPAK® - Patented Learning System (U.S. Patent No. 5,927,987)This library of digital learning covers ten subjects. Like study buddies for adults, this material is readily retainable. Because it’s random, sequential and modular, it can be read in any order. It’s so flexible, it can easily be customized for engaged learning.
Choose from the following:
• Advertising
• Ad Strategy
• Copywriting
• Creativity
• Design
• Presentation
• Promotion
• Public Relations
• Resume
• Writing